A SMALL COLLECTION OF ANTIQUE SILVER
AND OBJECTS OF VERTU
THE WHAT IS? SILVER DICTIONARY

ADVERTISEMENTS IN SILVER
SILVER ADVERTISING

The early form of advertisement was the "trade card" used by English silversmiths since the 18th century.
In the trade card the silversmith illustrated the quality of his work, the variety of his production and, often, the prestigious rank of his noble customers.
In the 19th century advertisements published in newspapers and magazines became the most common tool used to promote sterling silver and silverplate flatware and hollowware.
The press of the late nineteenth/ early twentieth century offers numerous examples of advertising campaigns launched by major British and American silver manufacturers.




Swank Jewelry, 1936 advertisement
A SELECTION OF ADVERTISEMENTS:
(click on name for ads images)

A: ACME SILVER COMPANY - ADAMS, CHANDLER & CO - JAMES ALLAN & CO - JAMES ALLPORT - ALVIN MFG. CO - GEBR.ARNDT - ASPREY
B: M.S. BENEDICT MFG. CO. - BIGELOW, KENNARD & CO. - WILLIAM BRIGGS - BROADHEAD & ATKIN - P. BRUCKMANN & SÖHNE - GEO.BUTLER & CO.
C: CONNELL - CLARFELD & SPRINGMEYER - CRICHTON
D: DERBY SILVER COMPANY - DERRY & JONES - DEYKIN & SONS
E: ELKINGTON & CO - ERCUIS
F: FABBRICHE RIUNITE PLACCATO ORO - FISHER SILVERSMITHS INC. - FLAGG & HOMAN - ARMAND FRÉNAIS - FRIEDMAN SILVER CO
G: GEBR.ARNDT - GERBE D'OR - GOLDSMITHS & SILVERSMITHS COMPANY - GORHAM CORPORATION - B.GRAYSON & SON
H: A.HENIN - GEO.W. HICKOX & CO - HOLMES & EDWARDS - HOMAN MANUFACTURING COMPANY - HORTON & ALLDAY - HOWARD & CO
I: INTERNATIONAL SILVER CO
J: J.H.JOHNSTON & CO
Community Plate, 1924 advertisement George H. Ford, 1899 advertisement Gorham, 1899 advertisement International Silver Co, 1923 advertisement




K: KALLMEYER & HARJES - ERNEST KAUFMANN - OTTO KROPP - ARNOLD KÜNNE - GEBRÜDER KÜHN
L: GEORGE S. LEE - LEIGNITZER SILBERWAREN FABRIK PAUL SANDIG & CO - JULIUS LEMOR
M: MAPPIN & WEBB - MERIDEN BRITANNIA CO - THE MIDDLETOWN PLATE CO
N: NATIONAL SILVER CO - NIAGARA SILVER CO
O: ONEIDA COMMUNITY LTD
P: ROBERT PRINGLE & CO
______________________________________________________________________________
International Silver Co advertisement Reed & Barton, 1928 advertisement Wm Rogers & Son, 1921 advertisement Daniel Low & Co, 1901 advertisement


















Q:
R: ROGERS & HAMILTON - 1847 ROGERS BROS - Wm ROGERS & SON - ROGERS, LUNT & BOWLEN CO - JOHN ROUND & SON - WILLIAM RYLAND & SONS
S: THOMAS SCATTERGOOD - GEORGE W. SHIEBLER & CO - SHREVE, CRUMP & LOW CO. INC. - SIMONS BRO & CO - SIMPSON, HALL, MILLER & CO - E.H.H. SMITH SILVER CO - WILLIAM SPOONER & CO - STANDARD SILVER CO LTD - GEBRÜDER STARK - THEODORE B. STARR
T: THE STERLING CO
U
V: J.C. VICKERY
W: WATSON & GILLOTT - AUGUST WELLNER SÖHNE - WHITING MFG CO
X
Y:
Z
___________________________________________________________________________
Elkington & Co, 1914 advertisement Walker & Hall, 1879 advertisement Mappin & Webb, 1897 advertisement





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