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SILVER ADVERTISING:
FABBRICHE RIUNITE PLACCATO ORO
The firm was founded in 1926 in Casalmaggiore, Cremona, Italy, but the origin of the business date back at the end of the 19th century when Giulio Galluzzi
(1855-1932) started in his workshop the production of silver gilt objects and jewels marked "G.G", obtaining great success in Italy and abroad (specially Latin America) for their design and quality of gilding.
At the beginning of the 20th century Galluzzi transferred the production into a larger factory while the Casalmaggiore area became the district of silver gilding with the opening in 1906 of the Società Federale Orefici (by a group of skilled workers of Galluzzi's factory) and of the "Placcato Oro" factory (bought by Giuseppe Maffei in 1920).
After WWI the "bijoux" manufactured in Casalmaggiore district continued their worldwide success and in 1926 the major manufacturers (Federale, Galluzzi and Maffei) created the Società Anonima Fabbriche Riunite Placcato Oro with a labor force of over 500 workers.
After WWII, the manufacture of "bijoux" by the Fabbriche Industrie Riunite Spa (FIR), successor to the dissolved Società Anonima, was for some time supported by
the vogue of jewelry made of "poor" metal and non-precious stones emphasized by Hollywood stars and fashion stylists as Coco Chanel and Cartier but in 1970 the factory ceased its activity and the building was converted to other production.
From 1986, more than 20000 objects manufactured by Casalmaggiore factories are exhibited in the Museo del Bijou of Casalmaggiore.
OTHER SILVER ADVERTISEMENTS
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