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SILVER ADVERTISING:
ONEIDA COMMUNITY LTD
Oneida began the manufacture of silverware in 1877. The first two patterns called "Lily" and "Oval" were made by the Wallingford branch of the firm.
In 1881 the company obtained its first flatware patterns (Nos. 12,307 and 12,308), but the quality of its production could not compete with that made by other companies until 1901 when the new pattern "Avalon" was exhibited at the Buffalo Exposition.
The new line of Community Plate, introduced in 1902, was supported by an innovative campaign of advertising in high-priced, large-circulation magazines. The "pretty girl" advertising was enormously effective for the sales of Oneida silver and had a profound effect in the whole American advertising business.
OTHER SILVER ADVERTISEMENTS
ONEIDA COMMUNITY FLATWARE PATTERNS
ADV CAMPAIGN 'BACK HOME FOR KEEP'
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This is a page of 'The What is? Silver Dictionary' of A Small Collection of Antique Silver and Objects of vertu, a 1500 pages richly illustrated website offering all you need to know about antique silver, sterling silver, silverplate, Sheffield plate, electroplate silver, silverware, flatware, tea services and tea complements, marks and hallmarks, articles, books, auction catalogs, famous silversmiths (Tiffany, Gorham, Jensen, Elkington), history, oddities ...
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