TRADE NAMES OF BRITISH SILVERPLATE
(from CARDINAL to LUNAR)

E.P.N.S. (Electroplated Nickel Silver) and EPBM (Electroplated Britannia Metal) are the most common names attributed to silver plate items.
EPNS and EPBM are names used by the generality of the manufacturers but many other customized names were adopted.
The objective of British manufacturers was to present their product as "something special", despite that the metal was substantially the same and the electroplating process entirely similar.
Following this commercial strategy, silverplate makers devised a variety of trade names to stamp on their products next to or in substitution of the trade mark.
A wide array of "fantasy" names was adopted but many of them were derived from the firm's name (Martinoid, Culfonia, Leviathan, etc.) or from geographical locations (Bengal silver, Nevada silver, Brazilian silver, Britanoid, etc.).
Further information can be obtained using the link on maker's name.